8 Tips to Help Authors Survive the Recession

Many small businesses are suffering from the effects of the recession. The book business is suffering along with every other business in this recession. Some small business include authors who are frequently trying to find ways to save money and reduce expenses which can be a difficult task. Here are 8 tips to help authors save money during the recession.

1. Network. Since we are in a recession and many small businesses and authors lack a marketing budget, attend as many free networking functions as you can. Check your local newspaper or local civic organizations for networking events in your area.

2. Create a website. If you don't already have a website, create one. If you can't afford to pay for a website, create a free one on Myspace.com or Authorsden.

3. Sell. Think of creative ways to sell your books. Sell them at barber shops, hair salons, networking events, conferences, grocery stores, libraries, and community events. You can also sell your book on eBay or Amazon.

4. Create a shopping cart. Create a shopping cart on your website or use Google or PayPal. Make it easy for customers to purchase your book and any other products you wish to sell.

5. Learn. Learn everything you can about marketing your book, selling your book, and how to run a business. As an author you are a business and you must promote yourself as a business. Some great books to use as a reference are 1001 Ways to Market Your Book by John Kremer and The Publishing Game by Fern Reiss. Do research on web marketing by visiting websites such as Wilsonweb and Writers Market, and Writers Digest.

6. Barter. Barter services with other authors or small businesses if you cannot afford to pay for them. This will save you money and help out someone else.

7. Create a newsletter. Create a newsletter and provide a sign-up sheet at each event you attend. Use websites like Icontact or Constant Contact to create your newsletter. You can also find free newsletter templates on Microsoft's website. A newsletter is a great way to promote your book without spending a lot of money.

8. Develop a plan. Develop a marketing plan for your book, plan at least 6-12 months in advance of what you hope to accomplish with your book. Set target dates for each goal and document steps taken to accomplish each goal.