According to Sharon Harvey Rosenberg, author of Frugal Duchess: How to Live Well and Save Money, “It’s not so much that we waste money. Rather, we spend money and don’t realize where we’re spending it". It will take more effort to gain new readers and buzz about your book due to the recession but done by using low cost promotional efforts such as social media marketing. Here are 5 tips to Maximize Social Media Marketing.
1. Create a Marketing Budget. Identify all your expenses, business needs and wants. Determine what things are needed to keep your business running and things you would like to get for your business but are not necessary to keep it running.
2. Reduce Spending. Participate in low-cost or free promotional services. Use free press release services, participate in free author promotions, discussion forums and message boards, and create a newsletter, blog, a website or page to promote your book.
3. Create a Book Fund. Use the fund to pay for unexpected business expenses which reduces credit card usage, keeps down debt and increases cash flow.
4. Generate Additional Income. Create different products such as teleseminars, downloadable audio files, an ebook, etc. based on your book and use your social media networks to promote them.
5. Treat your book like a business. Create a 30 second elevator speech, hire staff, create a slogan and logo, and identify the benefits of purchasing your book and post on your social media networks.
The current recession has reminded business owners how important it is pay down debt and keep a constant cash flow. Using these tips will help create buzz about your book and generate sales.
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