Social networks have existed on the web for a few years in the form of chat rooms, discussion groups, online communities, bulletin boards, and matchmaking services. Using social networking websites can create mass appeal for your brand. They are viable for businesses but it is much easier to build a network from existing social networks such as Facebook and YouTube.
Social networking website help
users find what they need by providing easy search features, ability to connect
with other users, and various features customers can access.
Social networking emphasizes
user reviews that users are the most concerned about, reviews from their family
and friends. Allowing users to voice their opinions about your products or
services and send to their friends, family or other users encourages users to
return to the website. Social networking websites provides you with likes and
dislikes of visitors.
Facebook has over one billion users. If you want to reach professionals trying
using LinkedIn. YouTube allows users to
watch and share online videos on various topics such as current news events,
social issues and political topics.
YouTube allows users to watch videos, share videos with friends and
family, upload videos and connect with other users.
If you wish to target
children or college students trying using Facebook, Instagram or Snapchart. Facebook has a network of 17 million college
students.
Bret Taylor, a senior product
manager at Google points out that new applications allow more people to
discover your website which can translate into greater revenues.
Wharton marketing professor
Leonard Lodish points out, the cost of gaining new customers is practically
nothing because users join voluntarily and provide their own content through
their profiles. In addition the cost of
running the sites' web servers is relatively low.
Nitin Gupta, an analyst with
the Yankees Group in Boston
says, it's important to look beyond traditional forms of web advertising to see
the real potential – which is leveraging the connectivity of the sites and
using them to form communities around products, media or services to really be
in contact with your users".
"Brands don't yet have
credibility or community" on social networks, says Marc Schiller, CEO of
ElectricArtists. Thus you should
"inject concepts in everything that you do".
Visitors can be fickle and
when a new social networking website pops up they can possibly switch to that
website simply because it is new or has feature that other websites do
not. The best way to increase sales is
to do your research, think of innovative ways to capture your target audience
and don't make the same mistakes your competitors made.
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